From Fiery Flavors to Fashion Finesse: The Journey of Jeremy Mallard and Simo2 Apparel

Deontae Henderson
3 min readSep 23, 2023

What would you do if success was your only option?

In the world of entrepreneurship, some take unexpected detours in their quest for creativity. Jeremy Mallard is one such visionary who has ventured from the spicy world of hot chicken into the vibrant realm of fashion with Simo2 Apparel.

In this unique journey, we’ll explore Jeremy’s flavorful history with Helen’s Hot Chicken and the vibrant new chapter he’s creating with Simo2.

Before we dive into the world of fashion, let’s spice things up with a taste of Jeremy’s past. Helen’s Hot Chicken, located in the heart of Murfreesboro, brought the fiery flavors of Nashville hot chicken to the masses. From plain and mild to hot and “hella hot,” the menu catered to every level of heat-seeking taste buds. The restaurant quickly earned a devoted following, with customers raving about not just the chicken but also the delightful side items and specialty drinks.

Helen’s Hot Chicken started as a humble venture, originating in a small food truck on Rosa Parks Boulevard. It was a tribute to Jeremy’s grandmother, Helen, and her culinary legacy. However, it was Jeremy’s secret recipe for hot chicken that truly set the establishment apart. The business rapidly expanded, with Helen’s Hot Chicken now boasting multiple locations across numerous states, including the recent addition of the Rock Hill, South Carolina, spot.

But Jeremy’s journey didn’t stop there. While Hot Chicken was his claim to fame, he decided to explore another avenue for his creative energies: fashion. And thus, Simo2 Apparel was born.

Simo2 Apparel isn’t just a clothing brand; it’s a philosophy embodied in attire. The name itself carries a powerful message: “Simo2” stands for “Success Is My Only Option.” This brand is all about empowering individuals to express their unique styles and attitudes through fashion. Simo2 offers a curated selection of trendy apparel, including shirts, hoodies, accessories, and caps, designed to help you make a statement and stand out from the crowd.

The fundamental essence of Simo2 Apparel is beautifully encapsulated in the thought-provoking question: “How would you respond if Success was your only option?”

Each piece of clothing from Simo2 is carefully chosen to ensure quality, comfort, and style, reflecting the brand’s commitment to excellence. Simo2 Apparel believes that fashion is a means of self-expression, and they cater to diverse tastes and body types. Their range of sizes ensures that everyone can find the perfect fit, while their eco-friendly materials demonstrate a commitment to sustainable practices. Beyond clothing, Simo2 fosters a community of fashion enthusiasts who embrace individuality and creativity.

In the world of Simo2, fashion isn’t just about what you wear; it’s about the confidence and empowerment that comes with it. Jeremy Mallard has transitioned from hot chicken to hot fashion, and Simo2 Apparel is his latest canvas for creativity.

Whether you’re seeking a casual t-shirt for a relaxed weekend or a stylish hoodie for colder months, Simo2 Apparel invites you to explore their collection and discover your unique style.

Explore Your Unique Style with Simo2 Apparel at simo2apparel.com.

Let Success Be Your Fashion!

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Deontae Henderson

I'm just a dude with a pencil who wrote like a gazillion kid's books.